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NEW YORK Publicis Groupe’s Fallon has declined an invitation to pursue Georgia-Pacific’s Brawny napkins business, an agency representative said.
The rep said the New York shop received a request for proposals for the Brawny napkins brand, which it currently handles, and Vanity Fair napkins, which is unassigned, but has decided not to pursue them.
Fallon continues to handle corporate image work for Georgia-Pacific and Brawny paper towels, which had a 2003 U.S. media spend of about $20 million, per TNS Media Intelligence/CMR.
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