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NEW YORK-The Bravo Channel is shopping for an agency to handle media buying and possibly creative duties for an account estimated at $5-10 million, sources said.
Best known for its series Inside the Actors Studio and for showcasing quality foreign and domestic art-house films, Bravo is dwarfed in prime-time ratings by its ad-rich cable rival, the A&E Network.
A Bravo representative confirmed the review but would not disclose the agencies involved.
A first cut is expected within three weeks; a decision is expected in six weeks, a source said.
The client has had an uphill climb in its bid to attract subscribers.
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