Bravo Makes Web Buy

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Bravo has made its first media acquisition, buying the rights to Television Without Pity, a Web site that offers caustic and often witty recaps of dozens of network and cable series, including Lost, The Sopranos and Battlestar Galactica.

The site, which was founded in 1999 by Sarah Bunting and Tara Ariano as a vehicle through which to explore the arcana of the teen drama Dawson’s Creek, also features a robust community site.

While TWP’s registered members use the forums to snarkily obsess over their favorite TV shows, high-profile writers, showrunners and producers are said to visit the boards to gauge how plot twists and character developments are being received by actual viewers.

Some





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in