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Braun Creative Goes into Play

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Gillette's Braun launched a review for creative on its estimated $50 million global ad account, sources said. The company, which markets electric shavers and various small appliances, has invited the incumbent, IPG's Lowe, WPP's Ogilvy & Mather and Omnicom's BBDO to pitch, sources said. Braun's media duties, now at WPP's MindShare, is not affected, sources said. A Gillette rep declined comment; the agencies either declined comment or could not be reached.