Branding In 3-D

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It used to be that marketing communications was mostly two-dimensional: deliver the right message at the right time. When message and time aligned properly, consumer behavior was altered, and purchases were made. But in our increasingly mobile world, the opportunity is growing to create three-dimensional brands: right message, right time AND right place. In fact, place will become the next battleground in branding, and brands that can figure out how to leverage place will achieve huge competitive advantages over those that cannot.

The mobile world is undergoing a massive technological transformation that will ultimately change all our lives, creating enormous opportunities for brands to tap into new ways to engage consumers on the go.

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