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Marketers and studios are as fascinated by branded entertainment as ever, but they still can’t agree on how to price such deals—or even if there should be a standard pricing measurement at all.
That was a key debate last week at The Next Big Idea: The Future of Branded Entertainment, a conference hosted by Adweek Magazines, The Hollywood Reporter, Billboard and Nielsen Media Research with the UCLA Anderson School of Management, and held at the Regent Beverly Wilshire in Los Angeles.
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