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NEW YORK Young & Rubicam’s BrandBuzz has created a spot touting Pella’s line of windows that incorporate blinds between two panes of glass.
Kinka Usher directed the 30-second spot, which broke last week and shows two women so immersed in discussing one’s new Pella windows they fail to see her husband having a disaster with a grill outside.
“The last thing we wanted to do was a 30-second straight demonstration,” said Graham Turner, executive creative director at BrandBuzz.
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