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NEW YORK LG Appliances will launch a campaign in March setting the tone for its debut as a full-line kitchen appliance maker with a new series of dishwashers and expanded retail distribution.
The effort, via WPP Group’s BrandBuzz in New York, initially will be anchored by TV and six print ads touting the new dishwasher, the high-capacity Trom washer and dryer pair, and Panorama double-door refrigerator. “Life’s good” remains the tag, but new creative posits the theme as joie de vivre that comes with a casual affluence and high-tech appliances in the kitchen and laundry.
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