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NEW YORK — BrandBuzz, the two-year-old guerrilla marketing unit of Young & Rubicam, is extending its offerings to Europe, through the rebranding of a like-minded Y&R unit in the Netherlands.
Beyond the Line, a multidisciplinary branding shop in Amsterdam, is being renamed BrandBuzz Europe, effective Nov. 1. It will continue to be run by managing partner Kees Klomp.
The Amsterdam operation, which opened in 1997, has a staff of 12 and works for clients such as Philip Morris and ING Bank.
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