BrandBuzz Creates Big Chill for Danzka

NEW YORK A print campaign from Young & Rubicam’s BrandBuzz plays off Danzka’s unique metal bottle as a way to muscle the vodka between premium and mainstream brands on a crowded category shelf.

The work marks the Danish vodka’s introduction to the American market. The 3-year-old label was purchased by the Absolut Spirits Co. in 2001, which awarded ad duties on Danzka and Plymouth Gin to BrandBuzz in New York in January.

“We don’t want to be known as a fad vodka—the vodka in the metal bottle that was hot today and gone tomorrow—so we had to give it context, ” said Mike Reese, agency director of client services.