Brand Index: A - E | Adweek Brand Index: A - E | Adweek
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Brand Index: A - E

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Brand.....Rank
20th Century-Fox A Walk In The Clouds .....951
20th Century-Fox Die Hard 3 .....409
20th Century-Fox French Kiss .....806
20th Century-Fox Nell .....1,722
20th Century-Fox Nine Months .....509
20th Century-Fox Power Rangers .....980
3 Musketeers Candy Bar .....920
3M..........1,695
7 Eleven Food Stores .....288
7 Up Soft Drink .....709
800-Flowers Telefloral Service .....1,177
A & P Food Stores .....1,583
Aamco Transmissions .....946
ABC Television Ent Div .....216
Absolut Flavored Vodka .....1,296
Absolut Vodka .....539
Academy Sporting Goods Store .....1,864
Acclaim Game Software .....1,115
Ace Hardware Stores .....320
Acme Supermarkets .....1,240
Acura Autos-Integra .....919
Acura Autos-Legend .....1,790
Acura Autos-Legend Leasing .....1,865
Acura Autos-Tl .....68
Acura Autos-Various .....1,869
Acura Dlrs Assn .....850
Acura Dlrs Assn-Integra .....1,385
Acura Dlrs Assn-Legend Leasing .....1,860
Acura Local Dealers .....286
Acushnet Golf Balls .....941
Acushnet Golf Clubs .....1,468
Adrays Home Electronics .....1,479
ADT Safewatch Security .....707
Advil Cold & Sinus Caplets .....1,134
Advil Pain Reliever Tablets .....30
Aetna Life & Casualty Corp .....450
Aetna Life & Casualty Grp Health.....1,814
Aflac Group Health.....890
Afrin Nasal Spray .....1,703
AIG Corp..........648
Air Touch Cellular Phone .....380
Alamo Rent A Car .....457
Alaska Airlines Psngr Domestic .....1,564
Albertsons Food Stores .....841
Aleve Analgesic Tablets .....49
Alka Seltzer Plus Cold Tablets .....441
Alka Seltzer Regular Tabs .....690
Alka Seltzer Plus Cold Liqui-Gels .....991
All Sport Flavored Drink .....706
Allstate Auto Insurance .....791
Allstate Homeowners Insurance .....1,056
Allstate Insurance All Forms .....1,283
Alpha Hydrox Face Cream&Lotion .....1,185
Alpo Canned Dog Food .....1,378
AM/PM Mini Markets .....1,614
America On-Line Services .....141
America West Psngr Domestic .....721
American Airlines Psngr Domestic .....219
American Airlines Psngr Intl .....304
American Assoc Of Retired Persons .....1,505
American Automobile Association .....1,386
American Dairy Assn Cheese .....500
American Dairy Assn Milk .....70
American Egg Board .....1,407
American Express Corp Card .....527
American Express Credit Card .....22
American Express Money Gram .....899
American Express Optima Card .....632
American Express Travel Service .....879
American Express Trav Cheques .....1,889
American Family (Misc) .....600
American Family Publishers .....1,005
American Furn Warehouse (Hh) .....1,702
American Gas Assn .....1,168
American Movie Classics.....1,028
American Plastics Council .....275
Am Savings Bank Cnsmr Svcs .....1,700
Americas Best Contacts & Eyeglasses .....1,188
Ameritech Communications.....616
Ameritech Corp .....729
Ameritech Long Lines Business .....1,489
Ameritech Long Lines Residential .....802
Amoco Gasoline .....306
Amstel Light Imported Beer .....1,615
Amtrak Passenger Rail.....355
Amway Corp.....1,242
Anacin Regular Tablets .....1,368
Andersen Doors & Windows .....1,712
Andersen Windows .....1,510
Anheuser-Busch Corp Psa .....1,643
Anheuser-Busch Inc.....1,728
Apple Macintosh Computers.....266
Apple Macintosh Performa .....1,770
Apple Macintosh Power PC.....1,664
Applebees restaurants.....667
Aqua-Fresh Flex Toothbrush .....1,241
Aqua-Fresh Whitening Toothpaste .....517
Arbys Restaurants .....132
Archer Daniels Midland .....537
Armor All Protectant .....1,743
Armstrong Flooring .....722
Arrid XX Solid Deodorant .....597
Art Van Furniture Store (Hh) .....481
Arthritis Foundation Pain Relievers .....766
Arthur S Demoss Foundation .....1,732
Arts & Entertainment Network .....1,628
Ashton-Drake Porcelain.....269
Aspen Fragrance Men .....1,304
AT&T Business Services .....702
AT&T Corp .....51
AT&T Communications .....650
AT&T Global Info Sol.....1,052
AT&T Long Dist Intl Bus.....677
AT&T Long Dist Intl Res.....137
AT&T Long Dist Res.....3
AT&T Long Lines Business .....50
AT&T Long Lines Bus & Res.....61
AT&T Phone Centers .....790
AT&TTelephone Card .....755
Audi Autos-A6 .....1,438
Auto Zone Auto Parts Store .....231
Avis Rent A Car .....582
B & H Photo Corp (Misc) .....1,492
B Coast Corp Phone Service .....996
Baby Fresh Baby Wipes .....1,504
Bacardi Light Rum .....1,344
Baers Furniture Store (Hh) .....1,816
Baileys Irish Cream Liqueur .....1,460
Ball Park Hot Dogs .....1,642
Ballys Health & Tennis Club .....162
Bank Of America Cnsmr Svcs.....283
Bank Of Boston Cnsmr Svcs .....1,026
Bank Of NY Cnsmr Svcs .....944
Bank One Cnsmr Svcs .....511
Bank United Cnsmr Svcs.....1,539
Barnes & Noble Bookstores.....1,220
Basic Filter Kings Reg Fla Cigs .....540
Baskin-Robbins Ice Cream Stores .....724
Baybanks Cnsmr Svcs.....1,644
Bayer Aspirin Ext Str Cplets .....956
Bayer Aspirin Reg Tablets .....1,875
Becks Beer .....1,358
Beef Industry Council .....342
Bell Atlantic Corp.....1,088
Bell Atlantic Directories .....641
Bell Atlantic Mobile Systems Bus & Rsdn .....672
Bell Atlantic Nynex Mobile Comm .....366
Bellsouth Corp.....1,105
Bellsouth Long Lines Rsdn.....1,239
Bellsouth Mobility.....489
Beltone Hearing Aids .....1,791
Ben Gay Ultra Strength .....947
Benadryl Allergy Caplets .....1,031
Benadryl Allergy Sinus Headache Capl .....1,484
Benadryl Dye Free Allergy Lq Gel .....1,891
Benjamin Moore Paint .....1,604
Bennigans Restaurants .....1,554
Benson & Hedges 100s Reg Fla Cig .....1,364
Berger Associates Inc Funds .....1,339
Bermuda TP.....1,481
Best Buy Appliance & Electrncs Str (Hh) .....27
Best Products (Misc) .....958
Best Western Hotels & Motels .....926
Betty Crocker Dunkaroos Cookies .....1,788
Betty Crocker Hmbrgr Hpr Dinner .....1,000
Big 5 Sporting Goods Store .....794
Bisquick Baking Mix .....914
Biz Ultra Powder Bleach .....1,549
Black Angus Restaurant .....1,579
Blockbuster Music Plus Stores .....1,071
Blockbuster Video Store .....55
Bloomingdales (Hh) .....1,420
Bloomingdales Apparel Women .....1,531
Blue Cross & Blue Shield Plans .....217
BMG Music Service Audio Recordings .....150
BMW Autos-3-Series .....1,663
BMW Autos-7-Series .....1,405
BMW Autos-Various .....730
BMW Dlrs Assn .....170
BMW Local Dealers .....807
Bob Evans Restaurant .....1,433
Bobbys World Cartoon Srs Video .....507
Boboli Bread Shell .....937
Bold 3 Powder Laundry Detergent W/Fab S .....1,252
Bombay Co (Hh) .....1,724
Boost Energy Drink Rts .....851
Bose Stereo.....606
Boston Market Restaurant .....236
Bounce Fabric Softener .....596
Bounty Paper Towels .....209
BP Gasoline .....1,827
Bradford Exchange Collectors Plates .....128
Brandsmart Electronics Store .....644
Braun Electric Shaver Men .....1,035
Braun Oral B Plaque Remover .....1,673
Brawny Paper Towels .....874
Breath Savers Sugarless Mints .....1,473
Breyers Ice Cream .....381
Brinks Security System .....1,535
Brita Water Filter Pitcher.....612
British Airways Psngr Intl .....446
Broadway Dept Store (Hh) .....845
Broadway Dept Store (Misc) .....1,081
Broadway Dept Store Apparel Men .....1,674
Broadway Dept Store Apparel Women .....1,117
Bud Ice Draft Beer .....444
Bud Light Beer .....56
Budget Rent A Car .....586
Budweiser & Bud Light Beer .....1,271
Budweiser Beer .....25
Buena Vista Pic Father Of The Bride Pt2 .....327
Buena Vista Pict While You Were Sleeping .....341
Buena Vista Pictures Crimson Tide .....323
Buena Vista Pictures Dead Presidents .....719
Buena Vista Pictures Judge Dredd .....432
Buena Vista Pictures Toy Story .....189
Buick Autos-LeSabre .....183
Buick Autos-Park Avenue .....349
Buick Autos-Regal .....134
Buick Autos-Riviera .....151
Buick Autos-Skylark .....1,098
Buick Autos-Various .....337
Buick Dlrs Assn .....523
Buick Dlrs Assn-LeSabre .....1,749
Buick Dlrs Assn-Regal .....1,671
Buick Dlrs Assn-Various Autos .....715
Buick Local Dealers .....238
Buick-GMC Local Dealers .....1,316
Builders Square Home Improv Ctr .....105
Bullocks Apparel Women .....1,608
Bulls-Eye BBQ Sauces .....1,329
Burdines (Hh) .....1,231
Burdines (Misc) .....1,779
Burdines Apparel Women .....1,595
Burger King Restaurants .....5
Burlington Coat Fact Apparel M & W .....241
Busch & Busch Light Beer .....1,019
Busch Beer .....1,089
Butterfinger Candy Bar .....1,393
C & R Clothiers Apparel Men & Women .....1,782
Cable TV Networks .....298
Cadillac Autos-Deville .....179
Cadillac Autos-Deville Leasing .....368
Cadillac Autos-Eldorado .....1,121
Cadillac Autos-Seville .....95
Cadillac Autos-Seville Leasing .....1,820
Cadillac Autos-Various .....1,444
Cadillac Dlrs Assn .....476
Cadillac Dlrs Assn-Deville Leasing .....882
Cadillac Dlrs Assn-Seville Leasing .....1,148
Cadillac Local Dealers .....282
Cadillac-Oldsmobile Local Dealers .....1,435
Caldor (Hh) .....1,097
Caldor (Misc) .....1,411
California Mlk Advry Brd Milk Promtn .....798
California State Lottery .....371
Callaway Golf Clubs .....1,141
Calvin Kelin Escape Frag Women .....1,662
Calvin Klein Escape Frag Men .....1,769
Calvin Klein Eternity Frag M .....1,568
Calvin Klein Eternity Frag W .....1,574
Camel Cigarette Advertising .....426
Campbells Chunky Soup .....810
Campbells Home Cookin Soup .....1,453
Campbells Soup .....133
Cancer Treatment Centers .....1,437
Canon Business Machines .....866
Canon Copiers .....1,143
Canon Facsimile Bus Equip.....1,640
Canon Printers .....652
Cardizem CD Medication .....1,002
Caress Body Wash .....857
Caress Toilet Soap .....1,794
Carls Jr Restaurants .....522
Carlson Travel Services .....1,064
Carlton King Cig Rg Fl .....558
Carnation Follow-Up Formula .....1,635
Carnation Good Start Formula .....1,741
Carnival Cruise Lines Cruises .....187
Carson Pirie Scott (Misc) .....1,831
Cascade Pwd Dishwasher Det .....547
Castrol Syntec Motor Oil .....1,544
CBS TV Ent Div .....152
Celebrity Cruises .....902
Cellular One Cellular Network .....83
Centrum Vitamins .....445
Century 21 Real Estate .....203
Cerenex Migraine Medicine .....1,733
Champion Mortgage Cnsmr Svcs.....1,684
Champion Sportswear M&W.....1,560
Charles Schwab Cnsmr Svcs.....157
Charles Schwab Funds .....1,193
Charmin Bathroom Tissue .....917
Charmin Ultra Bathroom Tissue .....1,578
Charter Hospital .....305
Chase Manhattan Bank Cnsmr Svcs.....524
Chase Manhattan Bank Visa Card .....1,361
Cheer Liq Laundry Det/Colr Grd .....1,669
Cheer Pwd Laundry Det/Colr Grd .....665
Chef Boyardee Pasta .....735
Chemical Bank Cnsmr Svcs.....875
Chemical Manufacturers Assn.....1,503
Chevrolet Autos & Trucks-Various .....550
Chevrolet Autos-Camaro .....226
Chevrolet Autos-Cavalier .....40
Chevrolet Autos-Impala .....1,842
Chevrolet Autos-Lumina .....43
Chevrolet Autos-Lumina Leasing .....1,573
Chevrolet Autos-Monte Carlo .....210
Chevrolet Autos-Various .....1,353
Chevrolet Dlrs-Prizm .....1,633
Chevrolet Dlrs-Prizm Leasing .....1,406
Chevrolet Dlrs-Autos & Trucks .....1,046
Chevrolet Dlrs-Blazer .....1,279
Chevrolet Dlrs-Camaro .....514
Chevrolet Dlrs-Lumina .....544
Chevrolet Dlrs-Pickups .....1,275
Chevrolet Dlrs-S10 Pickup .....628
Chevrolet Local Dealers .....72
Chevrolet Motor Div Autos/Trucks.....1,870
Chevrolet Trucks-Astro Van .....1,167
Chevrolet Trucks-Blazer .....85
Chevrolet Trucks-Lumina Van .....1,027
Chevrolet Trucks-Pickups .....117
Chevrolet Trucks-S10 Pickup .....125
Chevrolet Trucks-Tahoe .....764
Chevrolet Trucks-Various .....1,118
Chevrolet-Geo Dlrs Assn .....783
Chevrolet-Geo Local Dealers .....9
Chevron Corp.....1,677
Chevron Gasoline .....274
Chi-Chis Mexican Restaurants .....960
Chi-Chis Salsa .....1,629
Chiapet Plant Kit .....1,382
Chilis Restaurant .....259
Chiquita Bananas .....1,668
Choice Hotels International .....1,893
Chrysler Autos-Cirrus .....212
Chrysler Autos-Concorde .....698
Chrysler Autos-LeBaron .....1,881
Chrysler Autos-LHS .....1,269
Chrysler Autos-Sebring .....400
Chrysler Corp .....1,290
Chrysler Corp Local Dealers .....1,021
Chrysler Corp-Autos.....817
Chrysler Corp-Neon .....1,184
Chrysler Motors Mopar Parts & Service .....1,335
Chrysler Trucks-Town & Country .....633
Chrysler-Plym Autos & Trucks-Various .....292
Chrysler-Plym Autos-Various .....485
Chrysler-Plym Dlrs Assn .....1,164
Chrysler-Plym Local Dealers .....94
Chrysler-Plym Trucks-Town & Cntry & Vyg .....549
Chuck E Cheeses Pizza Time Theatre .....892
Churchs Fried Chicken Restaurant .....1,379
Cigna Corp.....1,311
Cigna Group Health Plan .....1,270
Cincinnati Microwave Auto (Misc) .....1,525
Cineplex Odeon Theatres .....1,754
Circle K Food Stores .....1,497
Circuit City Electronic Stores .....4
Circus Circus Enterprises Hotels .....1,681
Citgo Petroleum Corp .....1,775
Citibank AAdvantage Card MC & Visa .....1,396
Citibank Consumer Services .....407
Citibank Visa Card .....227
Citizen Watches .....1,372
Citrucel Fiber Laxative Reg .....1,472
CK One Fragrance M&W.....785
Clairol Glints Cndtng Color Enhncr .....1,777
Clairol Herbal Essence Shmp&Cnd .....886
Clairol Natural Instinct Hair Color .....727
Clairol NiceEasy Hair Color .....590
Clairol Ultress Hair Color .....839
Claritin Allergy Medication .....247
Classico Pasta Sauces .....1,502
Claussen Refrigerated Pickles .....1,320
Clorox Liq Bleach .....763
Club Anti-Theft Device .....438
Club Mediterranee Vacation Club .....1,641
CNBC Cable Network .....1,475
CNN Cable TV Network .....1,463
Coast Deodorant Soap .....820
Cobra Golf Clubs .....1,196
Coca-Cola Classic Soft Drink .....46
Coca-Cola Var Reg&Diet Sft Drk .....1,776
Cocos Restaurant .....1,521
Coffee-Mate Creamer .....1,483
Coldwell Banker Real Estat .....564
Colgate Baking Soda&Peroxd Paste .....525
Colgate Tartar Control Paste .....1,092
Colonial Penn Life Insurance .....1,051
Color Tile Supermarts (Hh) .....382
Columbia House CD Club .....773
Columbia House Video Club .....255
Columbia Pic Bad Boys .....928
Columbia Pic Dolores Claiborne .....967
Columbia Pic First Knight .....595
Columbia Pic Forget Paris .....767
Columbia Pic Little Women .....1,843
Columbia Pic Money Train .....670
Columbia Pic Net .....805
Columbia Pic Shawshank Redem.....1,898
Columbia Pic The American President .....502
Columbia Rec&Tape/CBS Cmp Dsk Cl .....109
Combat Super Bait Insecticides .....1,786
Comfort Inns .....770
Compaq Computer Systems .....1,490
Compaq Presario .....671
Compusa Computer Superstore .....103
Compuserve On-Line Services .....474
Computer City Stores .....119
Comtrad Market Network (Misc) .....388
Comtrex Cold Max Strength Tab .....1,690
Contac 12 Hour Cold Caplets .....1,528
Continental Airlines Psngr Domest.....581
Continental Airlines Psngr Intl .....1,308
Converse Sneakers Men .....1,039
Cool Whip Topping .....888
Coors Beer .....1,336
Coors Light Beer .....65
Corel Various Software .....965
Corelle Dinnerware .....1,612
Correctol Laxative Tablets .....1,585
Cortaid Maximum Strength Cream .....1,747
Cortizone 10 Skin Cream .....1,542
Cotton Inc Fibers.....683
Coty Longing Fragrance W .....1,591
Country Home Lawn/Garden Eq .....1,299
Countrywide Home Loans Cnsmr Svcs.....1,362
Courtyard Hotels .....1,103
Cover Girl Clean Makeup Face Makeup .....1,840
Cover Girl Cntns Clr Lipstick .....818
Cover Girl Prfssnl Adv Mascara .....624
Cover Girl Ultimate Fnsh Lqud Pwdr .....1,018
Craftmatic Automatic Adjustable Bed .....1,817
Crest Complete Toothbrush .....572
Crest Gum Care Toothpaste .....649
Crest Tartar Control Paste .....1,409
Crest Toothpaste .....1,157
Crisco Shortening .....387
Crisco Vegetable Oil .....1,731
Cross Writing Instruments .....1,590
Crown Royal Canadian Whiskey .....1,422
Cruises Only Ltd Travel Services .....1,404
Crystal Light Sugar Free Preswtn Mix .....1,833
Cub Food Store .....858
Cunard Line Ltd Usa Passenger .....1,373
CVS Drug Stores .....245
Dairy Queen Restaurants .....287
Danbury Mint Commem Collect.....295
Dawn Dishwashing Liq .....1,326
Dayquil Liquicaps .....1,807
Days Inns Of America Motels .....1,084
De Beers Diamonds .....124
Dean Witter Reynolds CS .....399
Degree Antiperspirant .....653
Degree Stick Deodorant .....1,808
Delta Airlines Passenger Domestic .....1,077
Delta Airlines Passenger Intl .....163
Delta Faucets .....1,540
Dennys Restaurants .....185
Denorex Medicated Extra Strength Shampoo .....1,545
Depend Bladder Control Products .....1,723
Depo-Provera Contraceptive Injctn Rx .....689
Desenex Foot Remedies .....1,442
Designer Imposters Frag Women .....1,667
Devry Inst Of Tech (Res).....553
Dewars Blended Scotch Whiskey .....1,040
Dexatrim Reducing Cpsls Cffn Fr .....1,355
Diet 7 Up Soft Drink .....1,384
Diet Coke Caffeine Free Soft Drink .....353
Diet Coke Soft Drink .....410
Diet Dr Pepper Soft Drink .....335
Diet Pepsi Soft Drink .....1,065
Diflucan Vaginal Yeast Cntrl Med .....708
Digital Equip Corp.....384
Dillards (Hh) .....560
Dillards (Misc) .....717
Dillards Apparel Men .....561
Dillards Apparel Women .....159
Dillards Drugs & Toiletries .....620
Dimetapp Elixir Cold Med .....1,277
Dimetapp Extend Tabs .....922
Dinty Moore Stew .....1,485
DirecTV Satellite System .....123
Dirt Devil Vacuum Cleaner .....1,166
Discount Tire-Dealer .....1,363
Discover Credit Card .....39
Discovery Channel TV.....452
Discovery Zone Funcenters .....835
Disney Channel TV.....1,682
Disneyland Theme Park .....884
Dockers Sportswear Men .....417
Dodge Autos & Trucks-Various .....76
Dodge Autos-Avenger .....824
Dodge Autos-Intrepid .....135
Dodge Autos-Neon .....229
Dodge Autos-Stratus .....57
Dodge Autos-Various .....828
Dodge Dlrs Assn .....434
Dodge Dlrs Assn-Ram Pickup .....1,821
Dodge Local Dealers .....16
Dodge Trucks-Caravan .....38
Dodge Trucks-Dakota Pickup .....361
Dodge Trucks-Pickups .....468
Dodge Trucks-Ram 1500 Pickup .....1,813
Dodge Trucks-Ram Pickup .....160
Dollar Rent A Car .....1,300
Dominos Pizza Restaurants .....37
Doritos Tortilla Chips .....343
Doubleday Book Club.....394
Doubletree Hotels .....1,068
Dove Beauty Bar .....859
Dove Moisturizing Body Wash .....506
Dovonex Psoriasis Ointment Rx .....1,073
Dow Bath Cleaner .....1,427
Dow Jones News/Retrieval Service .....1,417
Downy Ultra Liq Fabric Softener .....278
Dr Pepper Soft Drink .....172
Dr Scholls Insoles .....1,680
Dreyfus Corp Funds .....733
Drug Emporium Drug Stores .....1,494
Dunkin Donut Shops .....244
Dunlop Golf Balls .....1,655
DuPont Carpet.....1,171
Duracell Alkaline Batteries .....101
E Entertainment TV.....1,886
Eagle Autos-Talon .....573
Eagle Autos-Vision .....175
Eagle Autos-Vision Leasing .....1,781
Easy Spirit Shoes Women.....696
Eckerd Drug Store .....611
Edge Shaving Gel .....1,454
Edwards Cinemas .....1,162
Edys Ice Cream .....872
Efidac/24 Cold Tablets .....987
Eggo Frozen Waffles .....205
EI Dupont De Nemours .....1,132
El Pollo Loco Restaurant .....1,403
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