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BOSTON Brand Content has won the Shorty’s Restaurant chain’s estimated $3-5 million ad business, according to the agency.
“This is truly a great brand that already stands for fun and great food,” said Darryl Jelley, creative director at the Boston-based independent. “We’ll be helping them grow in each location by bringing the Shorty’s message and story to an even wider audience.”
Brand Content will create a print and radio effort which will likely break in June.
The Shorty’s Restaurant chain features six locations in Southern New Hampshire and Massachusetts with Southwestern-style food.
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