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DALLAS In an effort to reinforce the agency’s positioning as the Brand Activation Network, Tracy Locke Partnership has changed its name to TracyLocke, the shop said.
Effective immediately, the Dallas agency’s new identity launch includes an updated logo and Web site. The latter will present the shop’s brand activation capabilities, which include advertising, promotion, retail, kids and field marketing, new product introduction, broadcast and print production, consumer research and media.
“We have the ability to activate brands without media bias,” said Ed Winter, CEO of TracyLocke.
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