Brand Builder Jumps To Auto World At Buick

Thomas Jump, the former Long John Silver’s and Leo Burnett executive who has joined General Motors’ Buick division as advertising director, has held numerous positions on both the client and agency sides. But like many executives hired by GM in recent months, none of his prior jobs had a direct connection to the automotive industry.
What Jump does bring is brand-building experience, and his stints involving packaged goods clients–including work for Cheer laundry detergent and Philip Morris cigarettes while at Burnett–may actually be more relevant to GM as the automaker continues to head toward brand-focused marketing in advertising.