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BOSTON-Thanks to an affiliation with a British holding company, Brain Bug may soon be working for its biggest client yet: Visa International.
Outrider, a London-based new media holding company, last month purchased 60 percent of the Avon, Conn., interactive firm. As part of the deal, Brain Bug general manager and founder Matt Straznitskas and creative director Eric Knight will remain on board and operate independently, reporting to Outrider chief executive officer Rob Norman.
Three Outrider shops are expected to handle interactive media buying and creative chores in Europe for Visa, sources said.
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