Buck & Pulleyn in Rochester, N.Y., has named Kurt Jaeckel to lead its integrated service offerings for clients including Ortho-Clinical Diagnostics, PerkinElmer, Corning, Monroe Community College and the State University of New York. Jaeckel will provide strategic direction to B&P's account service and creative teams, as well as lead the agency's consultancy with select clients. He was most recently at Martino Flynn, working primarily with Xerox and Canandaigua National Bank. He began his career in 1982 in New York before moving to Rochester in 1990 to become vice president at ICE Communications, where he remained until joining Saatchi & Saatchi's Rochester office in a similar position. Jaeckel's client experience during those years included General Electric, Bausch & Lomb, Micron, Schott Glass Works and Kodak.