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Client Cites African American Shop’s ‘High-Energy’ Approach
LOS ANGELES–As BP Amoco expands its presence in urban areas, the company has awarded Carol H. Williams Advertising creative and media planning duties for the African American market.
The Oakland, Calif.-based specialty ethnic agency was selected over several undisclosed contenders from around the country, after a lengthy review that began earlier this year. Leo Burnett’s Starcom Worldwide unit in Chicago will continue to handle the media buying portion of the estimated $10 million account.
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