BOZELL/SOUTHFIELD, MICH. | Adweek
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BOZELL/SOUTHFIELD, MICH.

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Overall Billings Growth: Up 5.3% to $200 million: (grade B-)
Clients Lost: None: (grade A+)
New Clients: $13 million including Michigan Lottery: (grade C+)
Growth From Current Clients: Up 1.6% or $3 million: (grade C+)
Creativity: Creative has steadily improved over the last two years. Some product ads seem hokey, but may be right for target: (grade B+)
Management Savvy: Has not been competitive in new business. But continues to set agenda at Chrysler relative to the carmaker's other two main shops: (grade B)
Teacher's Comments: Must not take eye off the ball in post-Iacocca era. Rival shops view Bozell as vulnerable.
Overall Grade: B
Copyright Adweek L.P. (1993)