BOZELL YELLS, 'We Got It!'

While the world looks in wonder at the Carlisle, Iowa, couple and their septuplets, the creative department at Bozell Worldwide in Southfield, Mich., is celebrating the arrival of a lucky seven of its own.
The agency captured the coveted Best of Show award at the 23rd annual Detroit Caddy competition for the seventh consecutive year–the only shop to achieve such a goal.
The winner this year was “Frisbee,” a 30-second spot for Chrysler Corp.’s Jeep that shows three people sailing discs back and forth across a valley.