NEW YORK Bozell in New York took home the most gold at the New York Addy Awards on Thursday, winning 12 gold Addys. Top honors went to Young & Rubicam, which earned best in show/TV for Computer Associates "Amnesia," and BBDO in New York, which won best in show/print for a Guinness execution, "Cast," showing a bottle opener affixed to a cast.
Y&R and Lowe, both in New York, tied for second-most awarded. They both received 10 gold awards.
Bozell claimed gold Addys for work including New York Times newspaper ads, TV spots for Chocolate Milk, an extension of the "Got Milk?" campaign, Fujitsu and Verizon Wireless, out-of-home executions for Woodwind & Brasswind, public service announcements for the Foundation for Fighting Blindness and Westport PAL Rink (an ice-skating rink) and "Shelf," an ad promoting the agency itself.
In addition to its best of show award, Y&R received gold Addys for its Bronx Zoo out-of-home work, Sony and NFL TV spots and two United Way PSAs.
Lowe was honored for its Lego Systems out-of-home work, a Mad River Teas & Juice Drink radio spot, Johnson & Johnson and Heineken TV ads, and a newspaper ad called "Flag," created in remembrance of Sept. 11. That effort also garnered the shop the Addy's New York Pride Award, which honors ads making a positive impact on New York's spirit since Sept. 11. This was the second year it was awarded.
Other special awards given out included the America's Pride Award, given to DeVito/Verdi for "Main Street," part of the Ad Council's campaign for freedom. DeVito/Verdi in New York also won Addys for collateral material for Metropolis Fencing School and radio spots for the National Thoroughbred Racing Association.
The Grand Addy award made its debut at the ceremony. BBDO and Pepsi won for outstanding effort in the soft drink category for over 20 years. BBDO also won gold Addys for its General Electric, Sierra Mist and Visa TV spots.
Other New York shops receiving Addys included Ogilvy & Mather for its IBM trade advertising campaign, R/GA for its interactive Nike work, Kirshenbaum Bond & Partners for its NYC 2012 TV campaign, and J. Walter Thompson for its Diamond Trading Company and Trident spots.
The New York Addys are sponsored by District Two of the American Advertising Federation.