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Bozell presents the key to unlocking a child’s potential in a new statewide campaign for the Washington State Governor’s Commission on Early Learning.
The Seattle shop teamed up with crosstown public relations firm Cocker Fennessey to pitch the client.
The $1.5 million campaign, launched in early June and running for 12-18 months, includes direct marketing, a Web site, collateral materials and four print ads in regional editions of magazines such as Better Homes and Gardens, Time, People, Family Circle and Newsweek.
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