Bozell Kamstra Keeps It Simple

Hippies, Internet chat rooms and sex all figure into Bozell Kamstra’s first campaign for a series of adult how-to books.

The racy print and TV campaign for the books is tagged, “Buy. Read. Do.”

Produced by Dorling Kindersley, New York, the official name for the volumes is the “Keep It Simple Series,” but they are called simply “KISS Guides” in the breaking campaign. The illustrated books cover a variety of topics, including sex, golf, astrology and wine.

Kindersley wants to compete against Macmillan USA and IDG Books, respective publishers of the guides for “idiots” and “dummies.”