Bozell Kamstra to Gain More From Fujitsu

Bozell Kamstra, along with its True North Communications partners, is poised to pick up a global branding assignment from Fujitsu worth up to $500 million over three years, sources said.
Bozell Kamstra has represented the Tokyo-based electronics company for several years, but the initiative represents a vast increase in spending by the largely business-to- business client. Last year, Fujitsu spent just $14 million advertising in the U.S., according to Competitive Media Reporting.
To secure the assignment, Bozell Kamstra mounted a cross-network effort that involved agency offices in Minneapolis, Cleveland, Pittsburgh, Dallas and Austin, Texas, Boston and New York, sources said.