Bozell to Help CBOT Weigh All Its Options

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Chicago Board of Trade next month will launch one of its largest advertising efforts in recent years with a print campaign from Bozell here touting the arrival of futures contracts and options trading on the Dow Jones Industrial Average.
The work is simple, with minimal copy, because the target audience is quite aware of what’s going on, says David Wojdyla, executive creative director at Bozell.
“We are speaking [in the print ad] to an educated investor,” Wojdyla explained.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in