Bozell Chicago to Tout Wood's Good Properties

The Wood is Good Consortium, a coalition of North American lumber companies and industry associations, is expected to assign its $10-15 million account to Bozell here, sources said.
This is a new assignment from the Toronto client. The job is to promote wood and wood-related products. Sources have said the consortium wants to improve the industry’s image. Agency representatives declined comment. The client could not be reached.
Other contenders for the advertising and public relations duties were Campbell Mithun Esty, Minneapolis; Roche Macauley & Partners, Toronto; Asher & Partners, Los Angeles; Dailey & Associates, West Hollywood, Calif.;