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Harvey Hoffenberg, managing partner and chief creative officer of Bozell Worldwide, Costa Mesa, Calif., is taking on a new role at the agency.
Hoffenberg has been assigned to work on creative projects for Bozell’s New York office, according to a statement from the agency. He joined Bozell in 1995 to head up creative work on the agency’s former Taco Bell account and was later promoted to oversee the creative department in Costa Mesa.
Hoffenberg will continue to work in Costa Mesa for now, according to Dan Pittman, senior managing director of Bozell Sawyer Miller Group, Bozell’s public relations arm.
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