Bozell and Taco Bell Reunite for Promotion Tying Fast-Food Chain and Jeep Wrangler

Bozell Worldwide’s Southfield, Mich., office is proceeding with a promotional assignment from Taco Bell even though the creative portion of the national account moved from the agency’s Costa Mesa, Calif., office in mid-March to TBWA Chiat/Day in Venice, Calif.
Production began last week on a 30-second TV commercial, “Lady Luck,” which is part of a national campaign for a promotion linking Taco Bell and another Bozell client, Chrysler Corp.’s Jeep division. The promotion, “Rope a Wrangler,” involves a giveaway of 100 Jeep Wranglers as well as cash and food prizes.