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BOSTON Via this week breaks its first work for the American Skiing Co. since winning the $20 million account.
New print ads have a retro look and tout an early combination deal that two ASC ski resorts are offering. One execution has the headline, “Ski two resorts—all season long—for only $599. Twice the fun. 43 percent less dough.” Another ad shows a young man straight out of the 1950s, laughing and wearing ski goggles. The headline reads, “Two ski resorts.
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