Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Via has launched a pair of 15-second TV spots, as well as online and print work, supporting H.P. Hood’s expanded distribution of milk produced without artificial growth hormones.
This marks the first effort for the dairy by the independent agency, which is based in Portland, Maine, and also maintains an office here.
The TV ads target moms and updates the look and feel of the Hood brand. The tagline, “They’re worth it,” was developed by Via.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in