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DALLAS Accor North America’s Motel 6 has inked a one-year sponsorship agreement with the Professional Bowlers Association that includes backing a high-stakes tournament in April, the company said.
The deal makes Motel 6 the official hotelier to the PBA, Strike Ten Entertainment and the Bowling Proprietors Association of America.
Motel 6 will also sponsor a post-season tournament in Fort Worth, Texas, April 14 that will carry a record $200,000 grand prize, the PBA said.
Motel 6 will also receive commercial spots on all ESPN telecasts and signage at all PBA Tour and PBA Wild Turkey Bourbon Regional Tour events.
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