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A blend of music appreciation and relationship advice is the basis for a new campaign from Ballpark Advertising that encourages consumers to take a new look at Los Angeles music venue the Hollywood Bowl.
“The initial strategy was to create a fresh and updated look and feel. … The Bowl is so steeped in tradition that we really wanted to give it a face-lift from an advertising standpoint,” said Alan Berkes, creative director of the Santa Monica, Calif.,
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