Boutiques That Dress To Impress

Are ad-agency boutiques giving up the ghost and turning into fashion boutiques?

StrawberryFrog is readying a print campaign to advertise a line of T-shirts branded with its name. Since opening in 1999, the Amsterdam- and New York-based independent has designed 30 shirts and given them away as freebies. People love them, and a select variety will soon be available for sale online and in stores in New York and San Francisco. “We’d rather they be like collectors items, so that every one we do is cool,” says partner Scott Goodson.