DDB Needham has tapped Jeroen Bours, the art director behind McCann-Erickson's "Priceless" campaign for MasterCard, as a group creative director.
Mike Rogers, the agency's chief creative officer, said Bours will be involved in a new branding campaign for Amtrak, which includes the launch of its high-speed train. He will also work on the Bayer corporate and Reuters accounts and a new campaign for $30 million insurance client Cigna. Bours will also play a role in new business efforts.
DDB's creative department is divided into four units of 12 staffers, each headed by a group director who reports to Rogers.
Bours said he left McCann here because he "wasn't nervous enough" and wanted to work in an environment where, Bours felt, he would face more pressure to live up to the agency's creative reputation.
"There's a lot of history in these walls," Bours said of DDB's storied past. "Why not use it?"
In addition to MasterCard, Bours also worked on the Marriott Hotels and Lucent Technologies accounts while at his former agency.
Bours will replace Michael Furlong, who is taking on new responsibilities as creative director on some of the New York shop's largest accounts: Mobil, with billings of roughly $45 million; Lay's Potato Chips, worth about $40 million; and the $50-60 million New York Lottery business (currently in play).
DDB has also hired a new director of broadcast production, Deborah Sullivan, who held the same title at Berlin Cameron & Partners here and its predecessor, Fallon McElligott Berlin. She replaces Ellyn Epstein.