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BOSTON Boulanger & Skinnycat has unveiled a print push introducing the newly renovated boutique-style Best Western Hotel Tria with the tagline, “Come to your senses.”
Ads for the hotel in Cambridge, Mass., focus on comfort and affordability, likening the property to a health spa that will stimulate and invigorate guests’ senses. One print execution shows a golden-lit suite with copy reading, “Sounds like peace and quiet. Tastes like a mellow burgundy. Feels like it’ll be a good night’s sleep … and it only looks like the company is paying extra.”
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