NEW YORK HotJobs has awarded its creative account to Bouchez Kent + Co., ending its three-year relationship with Omnicom Group's Brand Architecture International, the client confirmed.
The New York-based independent, which has worked on business-to-business projects for the online job marketplace for more than a year, landed ad duties following presentations this summer, said Tres Meyer, HotJobs svp of marketing.
Havas' Black Rocket Euro RSCG and a conglomeration of WPP Group shops (now Soho Square) also pitched ideas to HotJobs, a property acquired by Yahoo! in February 2002, Meyer said. Those two contenders were asked to complete a creative assignment for HotJobs as a part of a broader review for Yahoo!'s corporate account. Soho Square in New York went on to replace longtime incumbent Black Rocket in San Francisco as the Web portal's agency.
New work from Bouchez Kent, due sometime this fall, will feature a dual message that targets employers and consumers, said Meyer, who declined to divulge further details.
HotJobs made its fifth consecutive appearance as a Super Bowl advertiser earlier this year with a one-off spot from BAI that featured a variety of employees singing a version of the Muppets song, "The Rainbow Connection." The tagline: "Dreams found faster."
The dot-com spent $10 million in U.S. measured media last year, according to Nielsen Monitor-Plus; competitors Monster and CareerBuilder spent $40 million and $7 million, respectively.