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Maybe it’s in the genes. Lyn Rosoff, daughter of the man who founded the precursor of Boston’s Arnold agency, has joined newly formed search consultancy MatchWorks.
MatchWorks, with offices in Boston and New York, was founded by industry veterans Howard Lesman and Jan Boyle. Lesman was an account manager at Ammirati Puris Lintas for nearly 20 years.
The startup has two divisions: SearchWorks, headed by Boyle, and PartnerWorks, led by Rosoff. As the names suggest, SearchWorks will specialize in pairing marketers with new agencies, while PartnerWorks will focus on fortifying existing relationships between agencies and clients.
“Our philosophy is that we believe in finding and building partnerships between clients and agencies,” said Rosoff.
A former Arnold account management executive for 18 years, Rosoff most recently ran her own one-person consulting business, which she has essentially folded into MatchWorks.
“Agencies put so much effort into winning new business, but we are often so close to...
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