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BOSTON Crunch Brand Communications said it has launched a print and point-of-sale campaign for Bostonian footwear.
In order to help Bostonian stand out from other ads in men’s magazines, Crunch took a simple approach, employing liberal white space and minimal copy in order to focus on the “personality” of each shoe.
In one ad headlined “Cut loose,” an MP3 player leans against a loafer. “Sweeet!” is the sole copy line in an execution that features a pair of dress shoes standing in front of a mirror.
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