Advertisement Plays Ball With Japanese Site


BOSTON said it has entered into a content-sharing agreement with, a Japanese-language baseball site.

Excerpts of coverage from the site, The Boston Globe newspaper and the Boston Dirt Dogs fan site will be translated and posted on for Japanese-language readers. has been operated by journalist Daigo Fujiwara since 2003; he also works at the Globe as a graphic designer. is ad supported, with now soliciting sponsorships. Local dealership Bernardi Audi currently runs a banner campaign on the site. Both the Globe and are units of The New York Times Co.

According to, the Sox signings of Japanese pitchers Daisuke Matsuzaka and Hideki Okajima sparked Asian interest in the team and helped drive the deal.

"This agreement is a creative way to bring our brand of quality coverage to a new audience who cares about Boston-area sports" said David Beard, editor of

The Globe ranks as New England's largest daily newspaper and has of late been an acquisition target. One potential suitor is an investment group led by former General Electric CEO Jack Welch and retiring Hill, Holliday, Connors, Cosmopulos chairman Jack Connors.

—Adweek staff report