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Boston University Goes Into Overdrive

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BOSTON The Boston University Corporate Education Center has hired Overdrive Marketing Communications for an integrated marketing program.

The effort by the independent shop in Boston will include a mix of online and offline initiatives such as Web site development and e-mail marketing, as well as print ads and public relations, the agency said.

The goal is to generate leads for BUCEC's management development and information technology training program. "Our goal will be to show corporations and their employees how BU's ... training solutions can improve their bottom line," said Overdrive co-managing partner Harry Gold.