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BOSTON Boston Scientific has selected Allen & Gerritsen for advertising chores.
Hill, Holliday, Connors, Cosmopulous in Boston, an Interpublic Group shop, had previously handled the account.
“The decision was based on A&G’s enthusiasm and understanding for our business and what it is we hope to accomplish through our advertising and in promoting our brand,” said Pam Brickley, director of corporate branding at Boston Scientific.
A print campaign building on the client’s new tagline “Delivering what’s next” is expected to break early next year.
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