'Boston Globe' Ads Unfold on Television | Adweek 'Boston Globe' Ads Unfold on Television | Adweek
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'Boston Globe' Ads Unfold on Television

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Hill, Holliday, Connors, Cosmopulos last week unveiled a campaign for The Boston Globe. The work is tagged, "Your world, unfolding daily." Spots feature a newspaper hawker who tells passersby that they can stay informed by reading the Globe. The Boston-based IPG shop's work includes TV, print and outdoor. A campaign launched last year touted the client's print and online-employment sections with the tagline, "The jobs you want. And how to get them." Globe circulation, about 470,000 daily and 705,000 on Sunday, has been flat for the past few years . Ad spending is $1-2 million.