Boston Agency Breaks Subway Ads | Adweek Boston Agency Breaks Subway Ads | Adweek
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Boston Agency Breaks Subway Ads

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Subway introduces the tagline "Choose well" in a campaign that launched last Tuesday via Boston independent McCarthy Mambro Bertino. Some of the ads depict Subway workers calling themselves "sandwich artists," a term the client has used before. The Milford, Conn., company spends about $220 million per year on ads, according to Nielsen Monitor-Plus.