BOSTON - Berenson Isham & Partners here has been tapped by Boston Acoustics in Peabody, Mass., to help launch the client's line of personal desktop audio speakers nationwide.
The assignment was made after a review of undisclosed shops. Billings were not disclosed.
The product enhances audio for compact disks and software running on desktop computers. Berenson is charged with creating direct mail pieces, Internet executions and print-based advertising targeting PC game players and other consumers of multimedia products and services.
"Our measured marketing philosophy played a big part during the pitch," said agency president Anders Ekman, referring to his shop's method of conveying advertising and direct marketing's return on investment.
- David Gianatasio