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Campbell-Ewald Gets Chain’s $10 Mil. Account
DETROIT-With plans for an increased online push to compete in a crowded and volatile bookselling market, Borders Group has shifted its $10 million creative and media account to Campbell-Ewald Advertising, Warren, Mich.
Incumbent Butler, Shine & Stern, Sausalito, Calif., participated in the review for the Ann Arbor, Mich.-based book and music retailer, along with Arnold Communications, Boston; Grey Advertising, New York; Perich + Partners, Ann Arbor; and two undisclosed agencies [Adweek, April 19].
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