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ATLANTA After a six-year absence, Borders Books & Music is returning to television advertising with a new spot from Crispin Porter + Bogusky, the agency said.
The MDC Partners shop in Miami produced a 60-second spot that began airing this month on cable television networks. The agency also crafted a 90-second spot that is airing in movie theaters.
It’s the second holiday season campaign the shop has created for Borders since it won the $15 million account following a review last year.
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