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Parent Consolidating; Cheese Licensee Looking
CHICAGO–Two unrelated agency reviews involving the Borden name are under way.
Borden Inc. in Columbus, Ohio, said it will consolidate creative duties on its Borden Foods division’s estimated $15 million account at one of its three incumbent agencies. Corinthian Media in New York will retain media placement responsibility.
Creative duties are currently split among Bozell, New York, which handles pasta sauces such as the Classico brand; Grey Advertising, New York, agency for its soup and bouillon category that includes the Wyler’s, Soup Starter and Mrs.
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