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LOS ANGELES — Team One has launched a review for new telecom client Boost Mobile’s media buying business.
Team One, which handles creative and media planning for Boost, last week sent requests for information to the Los Angeles offices of independent Horizon Media, Interpublic Group’s Initiative Media and Aegis Group’s Carat. Horizon did the media buys for Boost’s launch in California and Nevada this week [Adweek, Sept. 9].
Team One’s Publicis Groupe sister Zenith Media in New York handles buying for the agency, but has a conflict with Boost because it is the media agency for Verizon.
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