Boost's Buying in Play

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Team One has launched a review for new telecom client Boost Mobile’s media buying business.

Team One, which handles creative and media planning for Boost, last week sent requests for infor mation to the Los Angeles offices of independent Hori zon Media, Interpublic Group’s Initiative Media and Aegis Group’s Car at. Horizon did the media buys for Boost’s launch in California and Nev ada this week [Adweek, Sept. 9].

Team One’s Publicis Groupe sister Zenith Media in New York handles buying for the agency, but has a conflict with Boost because it is the media agency for Verizon.

The account is estimated at $10-20 million, but that is expected to increase as the Irvine, Calif.-based





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