Boost Pushes Mobile Social Networking

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK The social networking craze is coming to cell phones.

Boost Mobile is hoping to increase membership in its fledgling cell phone-based social network, called Hookt, with a customized car contest directed at teens and young adults.

The mobile operator has teamed with West Coast Customs, a car customization chain that’s developed the MTV series Pimp My Ride. Registrants for the social networking service, which costs 50 cents a day, will be entered into a sweepstakes to win a customized Dodge Charger from West Coast Customs.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in