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WPP’s Berlin Cameron/Red Cell and MindShare, both New York, last week won the creative and media portions of Boost Mobile’s account, the client said. Berlin Cameron beat the incumbent, Publicis’ Team One in El Segundo, Calif., and Omnicom’s TBWA\Chiat\Day. Aegis’ Carat in Los Angeles was the media incumbent; it was not involved in the process. Sources expect the Nextel wireless service to spend up to $50 million on ads in 2004.
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